Cycling signage strategy for North Eastern Victoria.

Ride High Country Cycling Signage Strategy

Cycling signage strategy for North Eastern Victoria

31st March 2020

Tourism North East (TNE) has a clear and ambitious vision for Victoria’s High Country – “to own cycle tourism in Victoria” and position the area read more…

Wayfound - Mirco Moments onGoogle

Micro moments on Google

6th February 2019

What this means for content marketing in 2019. In 2015, Google introduced the concept of Micro Moments. Micro Moments are a way to classify what and who read more…

Blue services advance warning sign incorporating Australian Standard services symbols

Blue and White Services and Facilities Signs – Who qualifies and who doesn’t?

1st February 2019

When helping local governments with their tourist signage, we notice that many are not clear on the guidelines surrounding the blue signs. These are signs read more…

Building Better Regions fund

Building Better Regions funding – round 3 is now open.

11th October 2018

TOURISM INFRASTRUCTURE PROJECTS ARE A PRIORITY. Building Better Regions Fund (BBRF) is the Commonwealth Government’s funding programs aimed at creating jobs, economic growth and building stronger read more…

Brown tourist attraction road signs - Regional NSW

Understanding brown tourist attraction road signs

25th May 2018

Wayfound has recently completed consultations for tourism signage strategies in two regional areas, one in Western Australia and one in NSW. And despite being on read more…

Visitor Information Bay advertisements

Selling advertising space on Visitor Information Bays

27th April 2018

Visitor Information Bays are still a key way to orient visitors and provide information about the attractions, service and facilities available in your area. In read more…

Copywriter animated text

Do you need a copywriter?

20th April 2018

Do you need written content for your website, brochure, interpretive signs, display, blog, latest news, advertising? Some clients we have choose to write their own read more…

Guido van Helten’s mural on silos at Brim.

Large-scale art projects revitalising regional towns

13th April 2018

Wayfound works with a lot of regional towns, shires and development organisations to develop trails and tourist attractions. They know they need to give people read more…

Interpretive signage

Interpretive signage – getting it right the first time

2nd February 2018

Interpretive signage projects require considerable investment so it is important to get it right. Often we see interpretive signage that has missed the basics of read more…

Eyre Peninsula - Wayfound signage audit

Taking stock of EP visitor infrastructure

13th December 2017

Kim and David spent two weeks in Eyre Peninsula auditing all of their tourism signage and consulting with local and regional government and tourism information read more…

Wayfound mobile app design

When does a mobile app make good sense?

1st December 2017

Lots of businesses and organisations think they should have a mobile app. Creating an app is an expensive and time-consuming process. Apps are not easy read more…

Mapping the user journey

17th November 2017

To create a good user experience on your website – always focus on the user’s journey Most people now have access to multiple devices to read more…

2017 WA Regional Tourism Conference

REGIONAL TOURISM – Giving tourists a reason to visit your town or region

6th October 2017

We recently attended the WA Tourism Council’s 2017 Tourism Conference. It was held in Albany – this was the first time it was held in read more…

Place branding – a key requirement for economic development in cities, towns and regions.

14th September 2017

After our article on place branding, we were interested to read an interview by economic development expert, Gene DePrez covering the same topic. DePrez has read more…

Destination branding

What is place or destination branding?

1st September 2017

Start with the brand strategy – understand the brand. To build a strong brand amid increasing competition, across social media and possibly across mass media read more…


The case for good design for Government Communications

25th August 2017

Why branding matters for local government. We just read a fascinating article in Fast Company Design about branding work done in Atlanta, Georgia in the read more…

WA Tourism Economy

Forecasts for the Tourism economy in Western Australia

11th August 2017

What does this mean for tourism destinations? This week, the Committee for Perth released a FACTBase Bulletin as part of its Bigger and Better Beyond read more…

France pavement decals

Sign Language

4th August 2017

Just spent a very interesting three weeks in France but it’s not all beer and skittles! As usual I’m always on the look out for read more…

Golden Quest Discovery Trail App

Golden Quest Discovery Trail app

30th June 2017

So I don’t want to toot our own horn but we just finished our first App! Today is the official launch of the Golden Quest read more…

Economic Benefits of Trails | Wayfound, Fremantle

Could a trail revitalise your town or region?

26th May 2017

A success story from the Midwest of the USA   The Western Australian Department of Sport & Recreation has just released the Western Australian Strategic read more…

Wayfound signage style guide

Signage Style Guides

12th May 2017

What are they and why you need one   Over the years, Wayfound has worked with many local governments who need to improve how they manage and read more…

Western Australian wheatbelt near Bruce Rock

Economic & Social Benefits of Drive Trails

5th May 2017

A Case Study of Western Australia’s Wheatbelt Way The Wheatbelt Way is a self-drive trail through the North Eastern Wheatbelt in Western Australia. It was read more…

Where’s it app? Do we need a mobile friendly website or a mobile app for our tourist trails?

28th April 2017

Recently, local and regional governments and tourism organisations have been asking if they need a mobile app to help promote and enhance the visitor experience read more…

Visitor Information Bays – The key to the start of a great tourist experience

24th March 2017

Tourism is now recognised as one of the main economic drivers for regional Australia with both intrastate, interstate and overseas visitors choosing to visit the Australian countryside. When read more…

Visitor Information Maps

How to create high-quality Visitor Information Maps

17th March 2017

Wayfound’s suite of services includes the creation of the humble visitor information map. They don’t win any prizes for design, they just do their job read more…

Tourism UX

What is User Experience (UX) and how does it relate to tourism?

3rd March 2017

According to Wikipedia, UX refers to a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, read more…

Drive Tourism

What is drive tourism and what does it mean to tourist destinations?

24th February 2017

Tourism and Events Queensland describes the drive tourism market as “visitors who travel for leisure and use a vehicle to reach their destination. This includes read more…

Edenvale Interpretative sign

A long time in the making …

10th February 2017

Some projects take longer than others and the Shire of Murray’s Edenvale Historic Precinct branding and signage project was one of the longer running ones, read more…

Interpretation and Interpretive Signage

Interpretation and Interpretive Signage

20th January 2017

Whenever we go on holidays – this time to South Australia – we are always interested in all types of signage. As visitors who don’t read more…

WA Tourism Awards 2016

Tourism Council WA calls for $20 million annual investment in tourism in Western Australia

18th November 2016

On 14 November 2016, Tourism Council WA CEO Evan Hall announced its priority for the 2017 State Government. They are calling for an additional $20 read more…

Denham Foreshore Revitalisation by Fremantle Creatives

31st October 2016

We just got back from Denham, Shark Bay where they held the 400 year anniversary of Dirk Hartog landing in Shark Bay. This was the read more…

Laverton Town Sign

Making a Statement

14th October 2016

Earlier this week we dispatched Kim to the town of Laverton in the Eastern Goldfields. Laverton is the first and last stop for people leaving read more…

2016 Travel Trends from Google

7th October 2016

In 2015, we wrote about Google’s research into smartphone searches in Australia and explained their ‘I want to …’ concept. Google has just released new read more…

Beacon emitting signal next to smart phone

Using beacons for Wayfinding

30th September 2016

At Wayfound and our sister business, Tangelo, we are always interested in new technologies, especially when they add to the options we can offer for read more…

National Tourism Signing Reference Group

Wayfound presented to the National Tourism Signing Reference Group

12th September 2016

Last week Kim attended the National Tourism Signing Reference Group’s (NTSRG) bi annual symposium in Rockhampton, Queensland. The NTSRG is comprised of tourism and road read more…

Design Thinking – It’s not a trend it’s here to stay

29th April 2016

Leadership and design thinking intersect in successful companies   We’ve written about the difference design can make in organisations. And it’s not just the fluffy read more…

Denham Discovery Trail – Celebrating 400 years since Dirk Hartog landed

15th April 2016

Recently we were very pleased to be appointed to work on the Denham foreshore revitalisation project in partnership with landscaping contractor Earthcare and landscape architects UDLA. read more…

New Signage and Wayfinding for an Iconic Railway Station

18th March 2016

How signage can improve ageing facilities and infrastructure When it comes to signage strategy and wayfinding systems, we at Wayfound are always interested in reading read more…

A five-step plan for managing your social media marketing

10th March 2016

Most businesses know they have to embrace social media but many are overwhelmed. So, instead of getting started, a lot do nothing. So here’s 5-step read more…

Three questions for successful brands

8th February 2016

And how one small town in the USA increased visitor numbers by 500% in 12 months. Successful brands know themselves and their customers’ values. We read more…

We are passionate about great signage

22nd January 2016

Kim and Maryann just had 3 weeks travelling around Tasmania for the Christmas/New Year break. It was excellent. One thing that we always look at read more…

Wishing all of our clients, suppliers and friends a very Merry Christmas…

8th December 2015

and all the best for a healthy & prosperous New Year. We’re looking forward to the holidays!   OUR OFFICE IS CLOSED 19 DECEMBER 2015 read more…

2015 Google research into Australian smartphone user activities

27th November 2015

Google surveyed smartphone users across Australia and discovered that they access the internet frequently and in short bursts. Google’s calling these micro moments. Google found read more…

Melbourne Cup Trivia

30th October 2015

Here are few bits of trivia we bet you didn’t know about Melbourne Cup from the Wayfound team.    

How are holidays planned?

16th October 2015

Internet search data that tourism operators and destinations can’t afford to ignore Google recently released new research about how people use the internet to plan read more…

Local government communication

The most effective methods for local government communications

9th October 2015

Australians find websites, personalised direct mail and catalogues and flyers are the most effective methods for local government communications. This is what Quality Online Research read more…

2015 Australian Tourism data you can’t ignore

2nd October 2015

The first day of the 2015 WA Tourism Conference gave lots of insights and inspiration for Western Australia’s tourism industry. We think some of the read more…

Pedestrian Wayfinding Signage

21st September 2015

Is good pedestrian wayfinding signage important? Yes – absolutely! Good pedestrian wayfinding signage and systems encourage people to walk and be out and about in read more…

Fremantle Signage

7th September 2015

As we are based in Fremantle we thought it was time that we did a walk around our own backyard and discover some of the read more…

Good Signage Helps to Attract Tourists to your Destination

28th August 2015

Well-branded, interesting and Good Signage Helps to Attract Tourists to your Destination. It provides an opportunity to promote what your area has on offer. We’ve read more…

When is it apt to have an app?

20th August 2015

Do you need a mobile app for your visitor information? We get a lot of queries about the best way to provide visitor information and read more…

Free Camping results in more Visitor Spending

14th August 2015

Wayfound is interested in destination branding and marketing. So, we’re keen to learn about any initiatives that help to attract visitors and get them to read more…

Part 2. What you need to know to commission a new Visitor Information Website

31st July 2015

You don’t need to be a technical expert to commission new visitor information website project. But, understanding the process and knowing a little about the read more…

Part 1. What Makes a Good Visitor Information Website?

24th July 2015

When you’re trying to attract visitors to your destination, you’re competing with every other destination. So, the first place to make your destination stand out read more…

Tourist trails attract visitors to local areas

17th July 2015

Tourist destinations need activities and events to attract visitors Tourism is a key economic driver in Western Australia, generating more than 94,000 jobs and injecting read more…

Visitor signage is a key part of destination marketing and management

2nd July 2015

Visitor signage is a key part of destination marketing and management. Signage has many functions – it can attract visitors, provide direction and wayfinding, inform and read more…

Regional tourism & destination marketing – local government key

23rd June 2015

Local government plays a central role in creating great regional tourism & destination marketing experiences by providing infrastructure, destination marketing and visitor information and supporting read more…

Perth Metro Council Signage – Does yours need updating or replacement?

23rd June 2015

Do you know if the signs in your Council need updating or replacing? We provide sign audits, inventories, planning, design & installation throughout the Perth metro and read more…

A toolkit for creating great tourism experiences

19th June 2015

In 2011, the Canadian Tourism Commission (CTC) released EXPERIENCES, a toolkit for tourism businesses.   The toolkit was based on extensive research with travellers from read more…

7 Questions for Creating Great Visitor Experiences & Destinations

10th June 2015

  Here are the 7 essential questions that every local government and regional tourism association need to answer to create great visitor experiences. Over the last read more…

Funding Grants for Western Australian Regional Tourism Initiatives

5th June 2015

  Tourism is on the agenda in Western Australia! Funding grants for regional tourism initiatives have been announced by Tourism WA.  Tourism WA has just read more…

Wayfound can help regional visitor centres to benefit from Tourism WA funding grants

5th June 2015

Tourism WA has just announced new funding grants for visitor centres in regional West Australia. And Wayfound can help you apply for a grant and complete read more…

The Challenges of Online Destination Marketing

8th May 2015

In this era of information overload, destinations face the challenge of providing great information online. The purpose of destination websites is to engage users, measure read more…

Free Wifi – Benefits Visitors And The Destination

11th March 2015

Free Public Wifi – improves the visitor experience, makes bookings easy & valuable data for future marketing. Wayfound can take care of WiFi planning, installation, read more…

Is good quality Information Bay Signage important for destination marketing?

9th February 2015

How important is Information Bay Signage to the overall mix in a locality or regional destination marketing strategy? Is it crucial to the visitors decision read more…

What is the state of signage in your rural & regional council area?

23rd May 2014

Wayfound has recently surveyed Western Australian rural and regional councils about the state of tourist and interpretive signage in there areas. The results of the read more…

Tourism signage – how does yours rate?

21st February 2014

In these days of global positioning systems, satellite navigation, mobile phones and i-pads with maps, you might think that signage is on the way out read more…