Earlier this week we dispatched Kim to the town of Laverton in the Eastern Goldfields. Laverton is the first and last stop for people leaving and entering Western Australia via the Great Central Road through Warburton and Alice Springs.

As a former mining town, Laverton is in the process of repositioning itself as a tourism “Gateway” town. They want to encourage people to stop there rather than just driving through. As part of this, they’re revitalising their town centre and general streetscape. As part of this, the Shire of Laverton has commissioned Wayfound to design and build new entry statements on the major and minor entry points to the town. The two main entry statements stand over 4m high and are made of laser cut oxidised steel. The laser cut silhouettes represent the main facets of life in the shire, being indigenous, flora & fauna, mining and pastoral.

We met with the CEO and Shire Councillors to finalise the artwork and our signage partner for this project, Momo Visual met with local contractors who will be putting in the earthworks and footings for each entry statement.

All aboard for Laverton.

A long way from anywhere.

Australia’s longest shortcut. Laverton WA to Winton QLD.

Laverton’s main street. Start of the Outback Way and midway Golden Quest Trail.

Locating entry statement installation.