Visitor Information Bays are still a key way to orient visitors and provide information about the attractions, service and facilities available in your area. Some read more…
Interpretive signage projects require considerable investment so it is important to get it right. Often we see interpretive signage that has missed the basics of read more…
Start with the brand strategy – understand the brand. To build a strong brand amid increasing competition, across social media and possibly across mass media read more…
A success story from the Midwest of the USA If you follow us at Wayfound, you’ll know that we are keen promotors of trails as read more…
Wayfound’s suite of services includes the creation of the humble visitor information map. They don’t win any prizes for design, they just do their job read more…
Tourism and Events Queensland describes the drive tourism market as “visitors who travel for leisure and use a vehicle to reach their destination. This includes read more…
Tourist destinations need activities and events to attract visitors Tourism is a key economic driver in Western Australia, generating more than 94,000 jobs and injecting read more…
Visitor signage is a key part of destination marketing and management. Signage has many functions – it can attract visitors, provide direction and wayfinding, inform and read more…
In 2011, the Canadian Tourism Commission (CTC) released EXPERIENCES, a toolkit for tourism businesses. The toolkit was based on extensive research with travellers from read more…
Free Public Wifi – improves the visitor experience, makes bookings easy & valuable data for future marketing. Wayfound can take care of WiFi planning, installation, read more…
How important is Information Bay Signage to the overall mix in a locality or regional destination marketing strategy? Is it crucial to the visitors decision read more…