15 Phillimore St,
Fremantle WA 6160
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21st February 2014

Tourism signage – how does yours rate?

In these days of global positioning systems, satellite navigation, mobile phones and i-pads with maps, you might think that signage is on the way out and will soon be redundant. But GPS and electronic maps are not always accurate and they don’t fill the role of signage to add to the character and ambience of an area.  So, roadside signs are just as important today as it was 10 years ago that a tourist region has effective signs to guide independent travellers to their destinations.

Unfortunately, with some notable exceptions, the quality of tourism signage in Australia is generally poor which represents a huge missed opportunity for destinations to attract last minute visitors.

Is your signage up-to-date?


How much tourist road signage is there in your council area?

Definition: Tourist road signs gives visitors direction or guidance to information centres or displays, tourist attractions and accommodation. Although standard tourist signs provide some promotional benefits to tourism businesses, this is not their primary role.

How much interpretative signing is there in your council area?

Definition: Interpretative signs provide information to visitors regarding points of interests. Interpretative signs are usually located at the entrance of places of interest such as national and conservation parks and historic sites.

  • Are you confident that you know the current condition of your council’s tourism road and interpretive signage?
  • Are there gaps in tourist road signage in your council area?
  • Are there significant natural environment, heritage and/or historic sites in your council area that require improved directional and interpretive signage for tourists?
  • Does your council have a comprehensive register of its tourist road and interpretive signage?
  • Does your council have a schedule for regular inspection of it tourist road and interpretive signage?