Taking stock of EP visitor infrastructure.

Eyre Peninsula - Wayfound signage audit

Taking stock of EP visitor infrastructure

13th December 2017

Kim and David spent two weeks in Eyre Peninsula auditing all of their tourism signage and consulting with local and regional government and tourism information read more…

Wayfound mobile app design

When does a mobile app make good sense?

1st December 2017

Lots of businesses and organisations think they should have a mobile app. Creating an app is an expensive and time-consuming process. Apps are not easy read more…

Mapping the user journey

17th November 2017

To create a good user experience on your website – always focus on the user’s journey Most people now have access to multiple devices to read more…

2017 WA Regional Tourism Conference

REGIONAL TOURISM – Giving tourists a reason to visit your town or region

6th October 2017

We recently attended the WA Tourism Council’s 2017 Tourism Conference. It was held in Albany – this was the first time it was held in read more…

Place branding – a key requirement for economic development in cities, towns and regions.

14th September 2017

After our article on place branding, we were interested to read an interview by economic development expert, Gene DePrez covering the same topic. DePrez has read more…

Destination branding

What is place or destination branding?

1st September 2017

Start with the brand strategy – understand the brand. To build a strong brand amid increasing competition, across social media and possibly across mass media read more…


The case for good design for Government Communications

25th August 2017

Why branding matters for local government. We just read a fascinating article in Fast Company Design about branding work done in Atlanta, Georgia in the read more…

WA Tourism Economy

Forecasts for the Tourism economy in Western Australia

11th August 2017

What does this mean for tourism destinations? This week, the Committee for Perth released a FACTBase Bulletin as part of its Bigger and Better Beyond read more…

France pavement decals

Sign Language

4th August 2017

Just spent a very interesting three weeks in France but it’s not all beer and skittles! As usual I’m always on the look out for read more…

Golden Quest Discovery Trail App

Golden Quest Discovery Trail app

30th June 2017

So I don’t want to toot our own horn but we just finished our first App! Today is the official launch of the Golden Quest read more…

Economic Benefits of Trails | Wayfound, Fremantle

Could a trail revitalise your town or region?

26th May 2017

A success story from the Midwest of the USA   The Western Australian Department of Sport & Recreation has just released the Western Australian Strategic read more…

Wayfound signage style guide

Signage Style Guides

12th May 2017

What are they and why you need one   Over the years, Wayfound has worked with many local governments who need to improve how they manage and read more…

Western Australian wheatbelt near Bruce Rock

Economic & Social Benefits of Drive Trails

5th May 2017

A Case Study of Western Australia’s Wheatbelt Way The Wheatbelt Way is a self-drive trail through the North Eastern Wheatbelt in Western Australia. It was read more…

Where’s it app? Do we need a mobile friendly website or a mobile app for our tourist trails?

28th April 2017

Recently, local and regional governments and tourism organisations have been asking if they need a mobile app to help promote and enhance the visitor experience read more…

Visitor Information Bays – The key to the start of a great tourist experience

24th March 2017

Tourism is now recognised as one of the main economic drivers for regional Australia with both intrastate, interstate and overseas visitors choosing to visit the Australian countryside. When read more…

Visitor Information Maps

How to create high-quality Visitor Information Maps

17th March 2017

Wayfound’s suite of services includes the creation of the humble visitor information map. They don’t win any prizes for design, they just do their job read more…

Tourism UX

What is User Experience (UX) and how does it relate to tourism?

3rd March 2017

According to Wikipedia, UX refers to a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, read more…

Drive Tourism

What is drive tourism and what does it mean to tourist destinations?

24th February 2017

Tourism and Events Queensland describes the drive tourism market as “visitors who travel for leisure and use a vehicle to reach their destination. This includes read more…

Edenvale Interpretative sign

A long time in the making …

10th February 2017

Some projects take longer than others and the Shire of Murray’s Edenvale Historic Precinct branding and signage project was one of the longer running ones, read more…

Interpretation and Interpretive Signage

Interpretation and Interpretive Signage

20th January 2017

Whenever we go on holidays – this time to South Australia – we are always interested in all types of signage. As visitors who don’t read more…