Wattle Range Council commissioned signage consultancy Wayfound to develop a whole of destination integrated wayfinding strategy. The purpose of the Strategy is twofold;

1. To ensure that current and future signage facilitates safe and positive journeys and enhances the dispersal of visitors and their connection with the people and the places of the Wattle Range region.
2. To improve pedestrian wayfinding within the principle towns for both visitors and locals alike.

Tourism signage is an extremely important element of any destination’s branding, marketing and visitor information strategies. Signage is critically important to presenting a consistent experience and to retaining and dispersing visitors throughout the Wattle Range region. Signage also provides opportunities to raise awareness of the area’s attractions and features and encourage people to stop and visit. Much of the existing tourism related signage in the Wattle Range Council does not enhance the visitor experience or adequately direct visitors to the area’s many attractions. Business and tourism organisations have requested that Council develop a Strategy to address this, with some of their concerns being:

1. Lack of wayfinding and tourism signage to let visitors know the attractions, services and facilities available within the WRC and its towns and townships.
2. Lack of unique and distinctive signage and imagery that showcases the WRC’s tourism experiences and entices visitors to stop, explore and stay longer.

The delivered strategy will give Wattle Range Council a road map for improving existing signage and the implementation of new signage related projects.