City of Fremantle – Tourism Marketing

Brief
Promoting tourism and what Fremantle has to offer is a critical strategic initiative for the City of Fremantle. So when it took over operating the Fremantle Visitors Centre, the City approached Tangelo to help with designing its interior fit-out and exterior signage.

Solution
Particular attention was given to wayfinding signage to get visitors to the centre so they can access information. The centre’s interior and exterior have been modernised, giving tourists a great first impression. Some of Fremantle’s unique and iconic attractions feature prominently in large images that line the walls.

As a result of this and other initiatives, the City won the silver award for local government tourism marketing award in 2012.

Delivery included:

• Visual Branding
• Printed marketing material
• Displays
• Interior and exterior signage