Department of Biodiversity, Conservation & Attractions – Parks and Wildlife Service commissioned tourism signage consultancy Wayfound to develop the Collie Wayfinding Signage Strategy & Styleguide. The purpose of the Strategy project was to develop a consistent approach to tourism signage in the region. This strategy will provide a unified experience that enhances the visitor experience and helps visitors to navigate smoothly, safely and easily around the region. one of the strategy goals is to raise awareness of the tourism resources and facilities available throughout the region.

Collie’s beautiful surrounds and proximity to Wellington National Park and Westralia Conservation Park attract some tourists to Collie but the town does not have a reputation as a place for multi-day stays. Work needs to be done to ensure that tourists feel welcome, can easily find their away around, interact with the town and access amenities. Part of the problem is that current signage and wayfinding in the Collie/ Wellington Region does not enhance the visitor experience or adequately direct visitors to the area’s many attractions.

The ambition is – “Build on Collie’s natural resources, location, infrastructure, amenities and community by developing and maintaining high quality sustainable trails of all types by 2021. Develop Collie as a Trails Town to diversify the economy, enhance the visitor experience and for the enjoyment, health and wellbeing of locals”

Collie River Valley Trails Strategy

Wayfound spent a week in the Collie Wellington region and conducted a full audit of all tourism related signage and infrastructure. This audit contributed to the  direction of the Collie Wayfinding Signage Strategy.