Designing an effective visitor map requires more than simply showing roads and landmarks. A well-prepared map should anticipate the needs of its users, present information clearly, and support the wider tourism experience. This checklist provides a practical framework to ensure that maps are accurate, user-friendly and aligned with the destination’s branding, while also delivering real value for visitors and the local economy.

1. Define Purpose and Audience

• Who will use the map? (general visitors, self-drive tourists, walkers, cyclists, mountain bikers, etc.)

• What is the primary function? (orientation, navigation, promotion of attractions, safety information, trail guidance)

• What level of detail is required? (broad overview vs. highly detailed route information)

2. Content Requirements

• Regional Map

  • Key towns and villages

  • Attractions and points of interest

  • Locations of essential services (fuel, toilets, food, accommodation, emergency facilities)

  • Distances and estimated travel times

• Drive Trail Map

  • Attractions along the route and their highlights

  • Start/finish points and suggested itineraries

  • Road conditions and suitability (sealed/unsealed)

  • Safety and preparation advice (fuel, water, emergency contacts)

• Walking Trail Map

  • Trail length, gradient and estimated duration

  • Difficulty level and fitness requirements

  • Key waypoints, lookouts, interpretive stops

  • Access points, parking, facilities, and links to further information (website, app, QR codes)

3. Design and Usability

• Clear, legible fonts and symbols

• Consistent branding with destination identity

• Use of colours and contrasts for easy navigation

• Orientation (north arrow, scale bar, distance markers)

• Accessibility considerations (e.g. for older audiences or those with visual impairments)

4. Accuracy and Validation

• Up-to-date mapping base and verified distances

• Double-check service locations and facilities

• Involve local stakeholders in validation (council, tourism operators, visitor centre staff)

5. Outputs and Applications

• Printed formats (tear-off pads, brochures, posters)

• Digital formats (PDF downloads, interactive maps, apps)

• Reusable native design files for future updates

• Consistency across all visitor touchpoints (signage, brochures, websites, apps)