Visitor signage is a key part of destination marketing and management.

Visitor signage is a key part of destination marketing and management

2nd July 2015

Visitor signage is a key part of destination marketing and management. Signage has many functions – it can attract visitors, provide direction and wayfinding, inform and read more…

A toolkit for creating great tourism experiences

19th June 2015

In 2011, the Canadian Tourism Commission (CTC) released EXPERIENCES, a toolkit for tourism businesses.   The toolkit was based on extensive research with travellers from read more…

7 Questions for Creating Great Visitor Experiences & Destinations

10th June 2015

  Here are the 7 essential questions that every local government and regional tourism association need to answer to create great visitor experiences. Over the last read more…

The Challenges of Online Destination Marketing

8th May 2015

In this era of information overload, destinations face the challenge of providing great information online. The purpose of destination websites is to engage users, measure read more…