Visitor signage is a key part of destination marketing and management.
Visitor signage is a key part of destination marketing and management
Visitor signage is a key part of destination marketing and management. Signage has many functions – it can attract visitors, provide direction and wayfinding, inform and read more…
A toolkit for creating great tourism experiences
In 2011, the Canadian Tourism Commission (CTC) released EXPERIENCES, a toolkit for tourism businesses. The toolkit was based on extensive research with travellers from read more…
7 Questions for Creating Great Visitor Experiences & Destinations
Here are the 7 essential questions that every local government and regional tourism association need to answer to create great visitor experiences. Over the last read more…
The Challenges of Online Destination Marketing
In this era of information overload, destinations face the challenge of providing great information online. The purpose of destination websites is to engage users, measure read more…
