Visitor signage is a key part of destination marketing and management. Signage has many functions – it can attract visitors, provide direction and wayfinding, inform and read more…
In 2011, the Canadian Tourism Commission (CTC) released EXPERIENCES, a toolkit for tourism businesses. The toolkit was based on extensive research with travellers from read more…
Here are the 7 essential questions that every local government and regional tourism association need to answer to create great visitor experiences. Over the last read more…