Visitor signage is a key part of destination marketing and management. Signage has many functions – it can attract visitors, provide direction and wayfinding, inform and read more…
How important is Information Bay Signage to the overall mix in a locality or regional destination marketing strategy? Is it crucial to the visitors decision read more…
Wayfound has recently surveyed Western Australian rural and regional councils about the state of tourist and interpretive signage in there areas. The results of the read more…