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Fremantle WA 6160
Ph: +61 410 449 375
Your Step-by-Step Guide to Effective Visitor Maps.
Your Step-by-Step Guide to Effective Visitor Maps
Designing an effective visitor map requires more than simply showing roads and landmarks. A well-prepared map should anticipate the needs of its users, present information read more…
Cycling signage strategy for North Eastern Victoria
Tourism North East (TNE) has a clear and ambitious vision for Victoria’s High Country – “to own cycle tourism in Victoria” and position the area read more…
Blue and White Services and Facilities Signs – Who qualifies and who doesn’t?
When helping local governments with their tourist signage, we notice that many are not clear on the guidelines surrounding the blue signs. These are signs read more…
Understanding brown tourist attraction road signs
Wayfound has recently completed consultations for tourism signage strategies in two regional areas, one in Western Australia and one in NSW. And despite being on read more…
Selling advertising space on Visitor Information Bays
Visitor Information Bays are still a key way to orient visitors and provide information about the attractions, service and facilities available in your area. Some read more…
Do you need a copywriter?
Do you need written content for your website, brochure, interpretive signs, display, blog, latest news, advertising? Some clients we have choose to write their own read more…
Large-scale art projects revitalising regional towns
Wayfound works with a lot of regional towns, shires and development organisations to develop trails and tourist attractions. They know they need to give people read more…
Interpretive signage – getting it right the first time
Interpretive signage projects require considerable investment so it is important to get it right. Often we see interpretive signage that has missed the basics of read more…
What is place or destination branding?
Start with the brand strategy – understand the brand. To build a strong brand amid increasing competition, across social media and possibly across mass media read more…
Golden Quest Discovery Trail app
The Golden Quest Discovery Trail was launched in 2003. It is nearly 1,000kms in length, has 25 official sites and intimately explores the evolution of read more…
Could a trail revitalise your town or region?
A success story from the Midwest of the USA If you follow us at Wayfound, you’ll know that we are keen promotors of trails as read more…
Signage Style Guides
What are they and why you need one Over the years, Wayfound has worked with many local governments who need to improve how they manage and read more…
Economic & Social Benefits of Drive Trails
A Case Study of Western Australia’s Wheatbelt Way The Wheatbelt Way is a self-drive trail through the North Eastern Wheatbelt in Western Australia. It was read more…
Visitor Information Bays – The key to the start of a great tourist experience
Tourism is now recognised as one of the main economic drivers for regional Australia with both intrastate, interstate and overseas visitors choosing to visit the Australian countryside. When read more…
How to create high-quality Visitor Information Maps
Wayfound’s suite of services includes the creation of the humble visitor information map. They don’t win any prizes for design, they just do their job read more…
What is drive tourism and what does it mean to tourist destinations?
Tourism and Events Queensland describes the drive tourism market as “visitors who travel for leisure and use a vehicle to reach their destination. This includes read more…
Pedestrian Wayfinding Signage
Is good pedestrian wayfinding signage important? Yes – absolutely! Good pedestrian wayfinding signage and systems encourage people to walk and be out and about in read more…
Good Signage Helps to Attract Tourists to your Destination
Well-branded, interesting and Good Signage Helps to Attract Tourists to your Destination. It provides an opportunity to promote what your area has on offer. We’ve read more…
Free Camping results in more Visitor Spending
Wayfound is interested in destination branding and marketing. So, we’re keen to learn about any initiatives that help to attract visitors and get them to read more…
Tourist trails attract visitors to local areas
Tourist destinations need activities and events to attract visitors Tourism is a key economic driver in Western Australia, generating more than 94,000 jobs and injecting read more…
Visitor signage is a key part of destination marketing and management
Visitor signage is a key part of destination marketing and management. Signage has many functions – it can attract visitors, provide direction and wayfinding, inform and read more…
A toolkit for creating great tourism experiences
In 2011, the Canadian Tourism Commission (CTC) released EXPERIENCES, a toolkit for tourism businesses. The toolkit was based on extensive research with travellers from read more…
Free Wifi – Benefits Visitors And The Destination
Free Public Wifi – improves the visitor experience, makes bookings easy & valuable data for future marketing. Wayfound can take care of WiFi planning, installation, read more…
Is good quality Information Bay Signage important for destination marketing?
How important is Information Bay Signage to the overall mix in a locality or regional destination marketing strategy? Is it crucial to the visitors decision read more…
What is the state of signage in your rural & regional council area?
Wayfound has recently surveyed Western Australian rural and regional councils about the state of tourist and interpretive signage in there areas. The results of the read more…
