Cycling signage strategy for North Eastern Victoria.
Cycling signage strategy for North Eastern Victoria
Tourism North East (TNE) has a clear and ambitious vision for Victoria’s High Country – “to own cycle tourism in Victoria” and position the area read more…
Micro moments on Google
What this means for content marketing in 2019. In 2015, Google introduced the concept of Micro Moments. Micro Moments are a way to classify what and who read more…
Blue and White Services and Facilities Signs – Who qualifies and who doesn’t?
When helping local governments with their tourist signage, we notice that many are not clear on the guidelines surrounding the blue signs. These are signs read more…
Building Better Regions funding – round 3 is now open.
TOURISM INFRASTRUCTURE PROJECTS ARE A PRIORITY. Building Better Regions Fund (BBRF) is the Commonwealth Government’s funding programs aimed at creating jobs, economic growth and building stronger read more…
Understanding brown tourist attraction road signs
Wayfound has recently completed consultations for tourism signage strategies in two regional areas, one in Western Australia and one in NSW. And despite being on read more…
Selling advertising space on Visitor Information Bays
Visitor Information Bays are still a key way to orient visitors and provide information about the attractions, service and facilities available in your area. In read more…
Do you need a copywriter?
Do you need written content for your website, brochure, interpretive signs, display, blog, latest news, advertising? Some clients we have choose to write their own read more…
Large-scale art projects revitalising regional towns
Wayfound works with a lot of regional towns, shires and development organisations to develop trails and tourist attractions. They know they need to give people read more…
Interpretive signage – getting it right the first time
Interpretive signage projects require considerable investment so it is important to get it right. Often we see interpretive signage that has missed the basics of read more…
Taking stock of EP visitor infrastructure
Kim and David spent two weeks in Eyre Peninsula auditing all of their tourism signage and consulting with local and regional government and tourism information read more…
When does a mobile app make good sense?
Lots of businesses and organisations think they should have a mobile app. Creating an app is an expensive and time-consuming process. Apps are not easy read more…
Mapping the user journey
To create a good user experience on your website – always focus on the user’s journey Most people now have access to multiple devices to read more…
REGIONAL TOURISM – Giving tourists a reason to visit your town or region
We recently attended the WA Tourism Council’s 2017 Tourism Conference. It was held in Albany – this was the first time it was held in read more…
Place branding – a key requirement for economic development in cities, towns and regions.
After our article on place branding, we were interested to read an interview by economic development expert, Gene DePrez covering the same topic. DePrez has read more…
What is place or destination branding?
Start with the brand strategy – understand the brand. To build a strong brand amid increasing competition, across social media and possibly across mass media read more…
The case for good design for Government Communications
Why branding matters for local government. We just read a fascinating article in Fast Company Design about branding work done in Atlanta, Georgia in the read more…
Forecasts for the Tourism economy in Western Australia
What does this mean for tourism destinations? This week, the Committee for Perth released a FACTBase Bulletin as part of its Bigger and Better Beyond read more…
Sign Language
Just spent a very interesting three weeks in France but it’s not all beer and skittles! As usual I’m always on the look out for read more…
Golden Quest Discovery Trail app
So I don’t want to toot our own horn but we just finished our first App! Today is the official launch of the Golden Quest read more…
Could a trail revitalise your town or region?
A success story from the Midwest of the USA The Western Australian Department of Sport & Recreation has just released the Western Australian Strategic read more…
Signage Style Guides
What are they and why you need one Over the years, Wayfound has worked with many local governments who need to improve how they manage and read more…
Economic & Social Benefits of Drive Trails
A Case Study of Western Australia’s Wheatbelt Way The Wheatbelt Way is a self-drive trail through the North Eastern Wheatbelt in Western Australia. It was read more…
Where’s it app? Do we need a mobile friendly website or a mobile app for our tourist trails?
Recently, local and regional governments and tourism organisations have been asking if they need a mobile app to help promote and enhance the visitor experience read more…
Visitor Information Bays – The key to the start of a great tourist experience
Tourism is now recognised as one of the main economic drivers for regional Australia with both intrastate, interstate and overseas visitors choosing to visit the Australian countryside. When read more…
How to create high-quality Visitor Information Maps
Wayfound’s suite of services includes the creation of the humble visitor information map. They don’t win any prizes for design, they just do their job read more…
What is User Experience (UX) and how does it relate to tourism?
According to Wikipedia, UX refers to a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, read more…
What is drive tourism and what does it mean to tourist destinations?
Tourism and Events Queensland describes the drive tourism market as “visitors who travel for leisure and use a vehicle to reach their destination. This includes read more…
A long time in the making …
Some projects take longer than others and the Shire of Murray’s Edenvale Historic Precinct branding and signage project was one of the longer running ones, read more…
Interpretation and Interpretive Signage
Whenever we go on holidays – this time to South Australia – we are always interested in all types of signage. As visitors who don’t read more…
Tourism Council WA calls for $20 million annual investment in tourism in Western Australia
On 14 November 2016, Tourism Council WA CEO Evan Hall announced its priority for the 2017 State Government. They are calling for an additional $20 read more…
Denham Foreshore Revitalisation by Fremantle Creatives
We just got back from Denham, Shark Bay where they held the 400 year anniversary of Dirk Hartog landing in Shark Bay. This was the read more…
Making a Statement
Earlier this week we dispatched Kim to the town of Laverton in the Eastern Goldfields. Laverton is the first and last stop for people leaving read more…
2016 Travel Trends from Google
In 2015, we wrote about Google’s research into smartphone searches in Australia and explained their ‘I want to …’ concept. Google has just released new read more…
Using beacons for Wayfinding
At Wayfound and our sister business, Tangelo, we are always interested in new technologies, especially when they add to the options we can offer for read more…
Wayfound presented to the National Tourism Signing Reference Group
Last week Kim attended the National Tourism Signing Reference Group’s (NTSRG) bi annual symposium in Rockhampton, Queensland. The NTSRG is comprised of tourism and road read more…
Design Thinking – It’s not a trend it’s here to stay
Leadership and design thinking intersect in successful companies We’ve written about the difference design can make in organisations. And it’s not just the fluffy read more…
Denham Discovery Trail – Celebrating 400 years since Dirk Hartog landed
Recently we were very pleased to be appointed to work on the Denham foreshore revitalisation project in partnership with landscaping contractor Earthcare and landscape architects UDLA. read more…
New Signage and Wayfinding for an Iconic Railway Station
How signage can improve ageing facilities and infrastructure When it comes to signage strategy and wayfinding systems, we at Wayfound are always interested in reading read more…
A five-step plan for managing your social media marketing
Most businesses know they have to embrace social media but many are overwhelmed. So, instead of getting started, a lot do nothing. So here’s 5-step read more…
Three questions for successful brands
And how one small town in the USA increased visitor numbers by 500% in 12 months. Successful brands know themselves and their customers’ values. We read more…
We are passionate about great signage
Kim and Maryann just had 3 weeks travelling around Tasmania for the Christmas/New Year break. It was excellent. One thing that we always look at read more…
Wishing all of our clients, suppliers and friends a very Merry Christmas…
and all the best for a healthy & prosperous New Year. We’re looking forward to the holidays! OUR OFFICE IS CLOSED 19 DECEMBER 2015 read more…
2015 Google research into Australian smartphone user activities
Google surveyed smartphone users across Australia and discovered that they access the internet frequently and in short bursts. Google’s calling these micro moments. Google found read more…
Melbourne Cup Trivia
Here are few bits of trivia we bet you didn’t know about Melbourne Cup from the Wayfound team.
How are holidays planned?
Internet search data that tourism operators and destinations can’t afford to ignore Google recently released new research about how people use the internet to plan read more…
The most effective methods for local government communications
Australians find websites, personalised direct mail and catalogues and flyers are the most effective methods for local government communications. This is what Quality Online Research read more…
2015 Australian Tourism data you can’t ignore
The first day of the 2015 WA Tourism Conference gave lots of insights and inspiration for Western Australia’s tourism industry. We think some of the read more…
Pedestrian Wayfinding Signage
Is good pedestrian wayfinding signage important? Yes – absolutely! Good pedestrian wayfinding signage and systems encourage people to walk and be out and about in read more…
Fremantle Signage
As we are based in Fremantle we thought it was time that we did a walk around our own backyard and discover some of the read more…
Good Signage Helps to Attract Tourists to your Destination
Well-branded, interesting and Good Signage Helps to Attract Tourists to your Destination. It provides an opportunity to promote what your area has on offer. We’ve read more…
When is it apt to have an app?
Do you need a mobile app for your visitor information? We get a lot of queries about the best way to provide visitor information and read more…
Free Camping results in more Visitor Spending
Wayfound is interested in destination branding and marketing. So, we’re keen to learn about any initiatives that help to attract visitors and get them to read more…
Part 2. What you need to know to commission a new Visitor Information Website
You don’t need to be a technical expert to commission new visitor information website project. But, understanding the process and knowing a little about the read more…
Part 1. What Makes a Good Visitor Information Website?
When you’re trying to attract visitors to your destination, you’re competing with every other destination. So, the first place to make your destination stand out read more…
Tourist trails attract visitors to local areas
Tourist destinations need activities and events to attract visitors Tourism is a key economic driver in Western Australia, generating more than 94,000 jobs and injecting read more…
Visitor signage is a key part of destination marketing and management
Visitor signage is a key part of destination marketing and management. Signage has many functions – it can attract visitors, provide direction and wayfinding, inform and read more…
Regional tourism & destination marketing – local government key
Local government plays a central role in creating great regional tourism & destination marketing experiences by providing infrastructure, destination marketing and visitor information and supporting read more…
Perth Metro Council Signage – Does yours need updating or replacement?
Do you know if the signs in your Council need updating or replacing? We provide sign audits, inventories, planning, design & installation throughout the Perth metro and read more…
A toolkit for creating great tourism experiences
In 2011, the Canadian Tourism Commission (CTC) released EXPERIENCES, a toolkit for tourism businesses. The toolkit was based on extensive research with travellers from read more…
7 Questions for Creating Great Visitor Experiences & Destinations
Here are the 7 essential questions that every local government and regional tourism association need to answer to create great visitor experiences. Over the last read more…
Funding Grants for Western Australian Regional Tourism Initiatives
Tourism is on the agenda in Western Australia! Funding grants for regional tourism initiatives have been announced by Tourism WA. Tourism WA has just read more…
Wayfound can help regional visitor centres to benefit from Tourism WA funding grants
Tourism WA has just announced new funding grants for visitor centres in regional West Australia. And Wayfound can help you apply for a grant and complete read more…
The Challenges of Online Destination Marketing
In this era of information overload, destinations face the challenge of providing great information online. The purpose of destination websites is to engage users, measure read more…
Free Wifi – Benefits Visitors And The Destination
Free Public Wifi – improves the visitor experience, makes bookings easy & valuable data for future marketing. Wayfound can take care of WiFi planning, installation, read more…
Is good quality Information Bay Signage important for destination marketing?
How important is Information Bay Signage to the overall mix in a locality or regional destination marketing strategy? Is it crucial to the visitors decision read more…
What is the state of signage in your rural & regional council area?
Wayfound has recently surveyed Western Australian rural and regional councils about the state of tourist and interpretive signage in there areas. The results of the read more…
Tourism signage – how does yours rate?
In these days of global positioning systems, satellite navigation, mobile phones and i-pads with maps, you might think that signage is on the way out read more…
